Dow Jones

A QUARTERLY NEWSLETTER WITH A CIRCULATION OF 30,000

Brody P.R. writes this 4 - 6 page newsletter for Dow Jones News/Retrieval business customers. It focuses on the most effective ways to solve business problems through Dow Jones Business Information Services.

 

A MEDIA PITCH LETTER FOCUSING ON THE USERS OF DOW JONES NEWS/RETRIEVAL

Dear (Name of Editor):

Jerry Bates could have retired more than a decade ago. At age 77 he is still going strong -- running a small manufacturing firm in Tulsa, Oklahoma during the day and tracking his investments with Dow Jones News/Retrieval After Hours plan in the evening.

Christopher Crowl is close to achieving the American dream of becoming a millionaire. This 51-year old computer salesman tracks his considerable investment portfolio with Dow Jones News/Retrieval each night -- even when he's on the road.

Armed with Dow Jones News/Retrieval, people like Jerry Bates and Christopher Crowe can access the information they neeed to make informed investment decisions.

Technology has come a long way since Jerry Bates was born in 1915. Personal investors like Bates and Crowl can now gain access to daily stock market activity. If one of their stocks starts to tumble, they'll know about it before their daily newspaper arrives in the morning.

The Forecasts and Analyses plan offered by Dow Jones News/Retrieval allows subscribers to access earnings per share estimates, reports on insider trading, technical analyses of stocks, mutual fund performance date and basic financial information on companies.

Subscribers to Dow Jones' News & Quotes plan have unlimited access to current-day prices for stocks, mutual funds, bonds, options, futures and indexes, the past 90 day's company and financial news, and historical prices for stocks, futures and indexes.

For $25 per month, subscribers to the Dow Jones News/Retrieval After Hours plan can gain unlimited access to either of these select online services between 8:01 p.m. local time and 6:00 a.m. local time.

If you'd like more information or an interview with a Dow Jones News/Retrieval user, please call me at (609)397-3737.

Sincerely,


Beth Brody